Joe la Pompe, since 1999

“Masked to unmask copycats.”

An unscheduled coincidence / Une coïncidence non planifiée?

Mc Donald’s2017
“schedule some time for a classic”
Source : Coloribus
Agency : Cossette Vancouver (Canada)
Mc Donald’s 2017
“you’ve earned it”
Cannes Lions BRONZE
Agency :
THJNK (Germany)

Eng “Mc Donald's paid two different agencies to get the same timetable idea delivered! It was scheduled right on time for Tjnk Germany that won a BRONZE Lion in Cannes with this (not so original) outdoor campaign. Too bad for Cossette Vancouver.”

Fr « Une même idée pour le prix de deux! En effet, Mc Donald's a payé deux agences pour se faire livrer la même campagne de pub. Et une fois de plus le crime paye, puisque c'est la moins originale qui rafle un Lion de Bronze à Cannes. Dommage pour Cossette, dont les affiches interactives qui réagissaient en temps réel étaient pourtant plus ambitieuses. »

Be the judge!

  • jan propach

    07.10.2017 - 13:59

    The thjnk version was already entered at the German ADC in January 01/2017. Please do research before accusing to be a copycat. Thx.

  • Joe La Pompe

    07.10.2017 - 14:04

    @jan There’s no need to be agressive. I don’t say it’s a copycat anyway, there is a “be the judge button”. I’ve done some research and I must admit that before Cannes Lions 2017 this campaign was not easy to find on the web (it’s not even been published on Thjnk website!). But if you have a valid link that can prove it, I’ll modify the post to be more accurate.

  • jan propach

    07.10.2017 - 15:26

    Hey @Joe (…sorry couldn’t stand),

    was not meant to be aggressive. Wrote you an email.

  • Mat

    07.14.2017 - 14:34

    Anyway, the first Humburger Timetable is here, showered by metal few years ago. And it was digital outdoor, which makes more sense than static billboard:

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