“Masked to unmask copycats.”
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| THE ORIGINAL? J.Walter Thompson self promotion – 1999 Source : Cannes Lions Archive Agency : JWT (Argentina) |
LESS ORIGINAL : Procter & Gamble Safeguard hands Soap – 2005 Source : Cannes Lions Archive Agency : ACE Saatchi & Saatchi (Philippines) |
| Un doigt d’opportunisme pas très discret… Jeu de mains, jeu de vilains! |
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| THE ORIGINAL? Morizono Japanese Restaurant – 2000 Source : Cannes Lions Archive Agency : Lautrec Euro RSCG (Argentina) |
LESS ORIGINAL : Japanese diner at Izakaya – 2002 Source : Cannes Lions Archive Agency : Mc Cann (Sweden) |
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| LESS ORIGINAL Takenoko Japanese Restaurant – 2004 Source : Cannes Lions Archive Agency : McCann Eeickson (Croatia) |
LESS ORIGINAL Harima Restaurant – authentic japanese cuisine – 2007 Source : Ads of the World Agency : JWT Bangalore (India) |
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| LESS ORIGINAL Akasaka Japanese Restaurant – 2005 Source : I Have an Idea, AD : Don Demagajes, |
LESS ORIGINAL Tokyo Restaurante – 2006 Source : Cannes Lions Archive Agency : Consultorio (Portugal) |
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| THE ORIGINAL? Sushi Kings Delivery – 2000 Source : Cannes Longlist Ag : McCann (Netherlands) |
LESS ORIGINAL Matsumi Sushi – 2003 Source : Cannes Longlist Agency : JUNG von MATT (Ger) |
LESS ORIGINAL St Pierre’s Sushis – 2004 Source : Cannes Shortlist Agency : BBDO (New Zealand) |
