“Masked to unmask copycats.”
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| LESS ORIGINAL Hulk on Playstation2 – 2004 Source : Cannes Lions Archive, Agency : JUNG von MATT (Germany) |
LESS ORIGINAL GranTurismo 4 on PS2 – 2005 Source : French DailyPress Agency : TBWA Paris (France) |
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| THE ORIGINAL? Shimano – 1996 Source : Communication Arts advertising annual 36, Agency : Crispin Porter Bogusky (USA) |
LESS ORIGINAL : Ben Sherman Footwear – 1998 Source : Shortlist Cannes 98, Agency : Grey Advertising (UK) |
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| LESS ORIGINAL Daktarin Foot Care – 2001 Source : Cannes Lions Archive Agency : Euro RSCG Lorente (Espagne) |
LESS ORIGINAL Neutrogena Feet cream – 2002 Source : Cannes Lions Archive Agency : TBWA (Portugal) |
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LESS ORIGINAL Lanmeishu Fungal Cream – 2002 Source : New York Festivals, Agency : Grey Worldwide Beijing (China) |
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LESS ORIGINAL Calor Fitspa – 2003 Source : Cannes Lions Archive Agency : Publicis Conseil, (France) |
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LESS ORIGINAL Jacob Rohner – 2003 Source : Cannes Lions Archive Agency : Weber Harbeke Werbeagentur (Switzerland) |
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THE ORIGINAL? Hi-Tech – 2001 Source : Cannes Lions Archive. Claim: « Hi-Tech Board Shoes, on skate’s most radical feet ». Agency : Bronx (Brazil) |
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LESS ORIGINAL Gilt Anti-Fungal – 2004 Source : Cannes Lions Archive , Agency : Scholz & Friends (Germany) |
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LESS ORIGINAL Pony Footwear – 2004 Source : CB News, LeBook, Agency : Goodby Silverstein & Partners (San Francisco USA) |
