“Masked to unmask copycats.”
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| THE ORIGINAL? Marathon de Paris by Adidas – 1999 Source : EPICA Book n°13 Agency : Leagas Delaney Paris (France) |
LESS ORIGINAL Brooks Footwear – 2001 Source : Graphis Advertising Annual 2001, Agency : Big Bang Idea Engineering (USA) |
| En voilà une belle de pompe! (je parle de la running de chez Brooks bien sûr) C’est vrai que ça prête à sourire… |
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| THE ORIGINAL? Telefonica – 2001 Source : Cannes Lions Archive, Agency : DDB (Argentina) |
THE ORIGINAL? Canal Plus – 2001 Source : Cannes Lions Archive, Agency : Equator (Belgium) |
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| THE ORIGINAL? Reebok Sports Club – 2001 Source : Shortlisted Cannes Lions Archive Agency : Euro RSCG (Brazil) |
LESS ORIGINAL Vinnie’s arcade championships – 2003 Source : Cannes Lions Archive. Agency : GJP Advertising (Canada) |
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| LESS ORIGINAL Hulk on Playstation2 – 2004 Source : Cannes Lions Archive, Agency : JUNG von MATT (Germany) |
LESS ORIGINAL GranTurismo 4 on PS2 – 2005 Source : French DailyPress Agency : TBWA Paris (France) |
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| THE ORIGINAL? Shimano – 1996 Source : Communication Arts advertising annual 36, Agency : Crispin Porter Bogusky (USA) |
LESS ORIGINAL : Ben Sherman Footwear – 1998 Source : Shortlist Cannes 98, Agency : Grey Advertising (UK) |
