“Masked to unmask copycats.”
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| THE ORIGINAL? Naber Coffee « coffee to go » – 2007 Source : AdsOfTheWorld Agency : FCB Vienna (Austria) |
THE ORIGINAL? Beanie Bee Coffee « coffee to go » – 2007 Source : AdsOfTheWorld Agency : Kolle Rebbe, Hamburg, (Germany) |
| Si l’une des deux annonces remporte un prix, c’est l’autre qui boit la tasse… |
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| THE ORIGINAL? Pepsi – 2000 Source : French ADC Pepsi was banned from Olympic Games Agency : CLM/BBDO (France) |
LESS ORIGINAL Pepsi « The joy of Pepsi » – 2005 Source : OAAA Creative Library Click the image to enlarge Agency : BBDO (Canada) |
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THE ORIGINAL? Pepsi « ask for more » – 1999 Source : Cannes Lions Archive. Agency : CLM/BBDO (France) |
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LESS ORIGINAL Heinz Tomato Ketchup – 2004 Source : Cannes Lions Archive, Agency : Leo Burnett (United Kingdom) |
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LESS ORIGINAL Pickwick Ice Tea – 2005 Source : Cannes Lions Archive, Agency : FHV BBDO (The Netherlands) |
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| THE ORIGINAL? Coca-Cola Classic – 2002 Source : Cannes Archive Online, Agency : Fortune Promoseven (Bahrain) |
LESS ORIGINAL : Coca-Cola Diet – 2005 Source : Graphis Ad Annual 2005 Agency : FITZGERALD+CO (USA) |
| Encore un client qui a payé deux agences différentes pour lui pondre le même concept pour deux produits différents… |
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THE ORIGINAL? Sole Mineral Water – 1994 Source : Cannes Archive Bronze Lion! Agency : Orgasms Advertising (Netherlands) |
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LESS ORIGINAL Ouro Fino Water – 1998 Source : Cannes Lions Archive Agency : Exclam Comunicacao (Brazil) |
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LESS ORIGINAL St Georges Water – 2002 Source : EPICA Awards Book Agency : Select Communication (France) |
