“Masked to unmask copycats.”
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| THE ORIGINAL? Volkswagen Bus – 1997 Source : Cannes GOLD LION Agency : Ogilvy Cape Town (South Africa) |
LESS ORIGINAL BMW Mini Cooper – 2002 Source : Cannes SHORTLIST Agency : Badjar ADV (Australia) |
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| THE ORIGINAL? Citroen Picasso – 2003 Source : Cannes Lions Shortlist Agency : Euro RSCG (Brazil) |
LESS ORIGINAL Hyundai Getz – 2005 Click the image to enlarge Agency : Ceteris Paribus (Turkey) |
LESS ORIGINAL Volkswagen Touran – 2006 Source : gullblyantenspisseren Agency : Student Contest (Norway) |
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| THE ORIGINAL? Fitness Company – 2003 Source : Cannes Lions Archive Agency : Publicis Frankfurt (Germanya) |
LESS ORIGINAL Superman Returns – 2006 Source : Twenty Four Blog Agency : 10 Advertising (Belgium) |
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| THE ORIGINAL? Ambient Media, WSSCC Water Charity – 2004 Source : Cannes Lions Archive, Agency : McCann Erickson (Switzerland) |
LESS ORIGINAL : Ambient Media, Green Belgium Association – 2006 Source : Duvalguillaume’s website, Agency : Duvalguillaume Antwerp (Belgium) |
| Un cyphon phon phon les créatifs en manque d’inspiration… |
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THE ORIGINAL? Tourism office from Brazil – ??? « You won’t believe fishing in Brazil » Agency : Unknown (please help) |
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LESS ORIGINAL Pesca fishing Magazine – 2005 Source : Cannes Lions Archive, Agency : Giovanni FCB (Brazil) |
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LESS ORIGINAL Gladiator Fishing equipment « for a bigger catch » – 2005 Source : Cannes Lions Archive, Agency : DDB Sydney (Australia) |
Fr « Superman revient avec de nouveaux super pouvoirs. Notamment celui de recycler des anciennes shortlist cannoises... »