“Masked to unmask copycats.”
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THE ORIGINAL? Toyota Rav 4 – 1998 Source : French Art Directors Club, Agency : Saatchi & Saatchi (France) |
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LESS ORIGINAL Volkswagen Passat 4 Motion – 2000 Source : Cannes Lions Shortlist, Agency : Arnold Communications (USA) |
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LESS ORIGINAL Ford Ranger Guerrilla Campaign – 2005 Source : Asia Pacific Ad Festival – Gold Medal. & Bronze Lion at Cannes Festival, Agency : J.Walter Thompson Kuala Lumpur (Malaysia) |
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THE ORIGINAL? Lexus LX 470 – 1999 Source : Cannes Lions Archive. Agency : Team One Advertising (USA) |
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LESS ORIGINAL Opel Frontera 4×4 – 2002 Source : Cannes Lions Archive, Agency : McCann Erickson Geneva (Switzerland) |
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LESS ORIGINAL Jeep – 2004 Source : Cannes Lions Shortlist Eurobest Shortlist – OneClub Book, Agency : KNSK Werbeagentur (Germany) |
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| THE ORIGINAL? Land Rover – 2000 Source : French AD Club, Jean & Montmarin (France) |
LESS ORIGINAL : Honda CRV 4×4 – 2002 Source : New York Festivals Finalist, Agency : Grey & Trace Barcelona. (Spain) |
LESS ORIGINAL : Land Rover LR4 – 2013 Source : Cannes Direct Shortlist Agency : Young & Rubicam Dubai (UAE) |
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| THE ORIGINAL? Mitsubishi « life is 4×4 » – 2002 Source : Luerzer’s archive. Agency : BBH Sao Paulo (Brazil) |
LESS ORIGINAL : TV Commercial Audi Quattro – 2004 Click here to watch the movie Source : AdForum.com, French Art Directors Club, Agency : DDB Paris (France) |
| Dans les deux cas on compare le déplacement à 4 pattes d’un bébé à celui d’un vehicule 4×4. |
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| THE ORIGINAL? Lexus – 2002 « welcome in a 876.643 stars hotel » Source : Cannes Archive Agency : Dentsu (Belgium) |
LESS ORIGINAL Jeep Grand Cherokee – 2003 « The best places offer much more than 5 stars » Agency : BBDO (Mexico) |
LESS ORIGINAL Nissan – 2005 « a 17.487.233 stars hotel » Agency : TBWA Paris |
Eng “It comes back year after year... impossible to escape this idea! You add up a little something and now you got a shortlist. A little touch of added value on an old idea, is that the "key" to success?”
Fr « Impossible d'y échapper. On ressort la même bonne vieille idée, avec une petite "touche" de nouveauté, et hop on choppe une shortlist. »