“Masked to unmask copycats.”
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| THE ORIGINAL? Audi Quattro – 2002 Source : Cannes Archive Online, Agency : Lee DDB (Korea) |
LESS ORIGINAL : BMW Mini Cooper – 2003 Source : EURO EFFIE 2003 (Gold), New York Festivals 2004 (Bronze) Agency : JUNG von MATT (Germany) |
| Si la mini fait un saut, ce n’est pas du fameux saut créatif dont il s’agit. |
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| THE ORIGINAL? Volkswagen New Parati 16V – 1998 Source : Cannes Archive Online, Agency : ALMAP/BBDO (Brazil) |
THE ORIGINAL? Citroen Evasion Thalassa – 1998 Source : Cannes Archive Online, Agency : Euro RSCG United (Belgium) |
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LESS ORIGINAL Ford Ka – 2001 Source : Cannes Lions Archive. Agency : Young & Rubicam (Spain) |
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LESS ORIGINAL VW New Beetle Cabrio – 2003 Source : Cannes Lions Archive, Agency : DDB (New Zealand) |
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LESS ORIGINAL Mercedes Vito Truck – ??? Agency : Unknown (France) |
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THE ORIGINAL? VW « incredible but true »- 2005 Source : Cannes Lions Archive. Agency : DDB London (UK) |
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THE ORIGINAL? Audi Quattro – 2005 Source : Cannes Lions Archive, Agency : DDB Paris (France) |
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LESS ORIGINAL Typemuseum.org – 2006 Source : One Show Annual 28 – Merit, Agency : AMV BBDO (UK) |
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| LESS ORIGINAL : Scrabble Scratching game – 2006 Source : www.strategies.fr création du jour / Ad of the day, Agency : BETC Euro RSCG (France) |
LESS ORIGINAL : Boggle Game Campaign – 2006 Source : Cannes Shortlist, Agency : DDB London (United Kingdom) |
| c’est du coiper cloelr ou je ne m’y coinnas pas! |
