“Masked to unmask copycats.”
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| THE ORIGINAL? Fiat Marea Turbo – 2002 Source : New York Festivals Finalist Agency : Leo Burnett (Brazil) |
LESS ORIGINAL : Volkswagen Jetta Turbo – 2004 Source : Cannes Archive Online, Agency : Arnold Worldwide (Canada) |
| Apparemment les canadiens d’Arnold ont étés pris de vitesse… |
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THE ORIGINAL? Car Magazine – 2000 Source : Cannes Lions Archive, Shortlist! Agency : Ogilvy (South Africa) |
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THE ORIGINAL? Auto Esporte Magazine – 2000 Source : Cannes Lions Archive, Agency : Leo Burnett (Brazil) |
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LESS ORIGINAL Volvo « We’re just as excited as you » – 2003 Source : Cannes Lions Archive, Agency : Euro RSCG (Australia) |
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| THE ORIGINAL? Volkswagen Golf Synchro 4 wheel drive – 1996 Source : French Art Directors Club, Agency : DDB Needham (France) |
LESS ORIGINAL : Motorcycle Safety Center – 1999 Source : Cannes Archive Online, Agency : Martin Williams Advertising (USA) |
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| THE ORIGINAL? Nokian Tires – 1999 « It grips, grips and grips » Agency : TBWA (Finland) |
THE ORIGINAL? Ford Ranger – 2001 « Open roads » Agency : Ogilvy (Hungary) |
LESS ORIGINAL Pontiac – 2004 « 350 horsepower » Ag : Chemistri (USA) |
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THE ORIGINAL? Iinfinity Q45 – 2001 Source : Cannes Lions Archive. Agency : TBWA\CHIAT\DAY (USA) |
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LESS ORIGINAL Audi A6 – 2002 Source : Cannes Lions Archive, Agency : ALMAP BBDO (Brazil) |
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LESS ORIGINAL Daimler Chrysler Jeep – 2005 Source : Cannes Lions Archive, Agency : M&C SAATCHI (Singapore) |
