“Masked to unmask copycats.”
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THE ORIGINAL? Toyota Hilux with Air Conditioning – 1998 Source : Cannes Lions Archive. Agency : Lindsay Smithers – FCB (South Africa) |
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LESS ORIGINAL LandRover Air Conditioning – 2003 Source : New York Festivals Finalist. Agency : Team Young & Rubicam (UAE) |
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LESS ORIGINAL Ford Focus air conditioning – 2007 Agency : Ogilvy & Mather Vienna (Austria) |
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THE ORIGINAL? Peugeot 306 Turbo – 1995 Source : French Art Directors Club, Agency : Euro RSCG Betc (France) |
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LESS ORIGINAL Volkswagen Golf R32 – 2006 « Overtake faster » Source : Cannes GOLD LION, Agency : DDB Dusseldorf (Germany) |
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LESS ORIGINAL Ford Focus – 2006 Source : Cannes Lions Archive, Agency : JWT (Argentina) |
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| THE ORIGINAL? Isuzu Trooper – 1995 Agency : Goodby S&P (USA) |
LESS ORIGINAL Volvo Break V70 – 2005 Agency : Forsman & Bodenfors (Sweden) |
LESS ORIGINAL Ford Transit – 2006 Agency : Ogilvy (NED) |
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| THE ORIGINAL? Daewoo Lanos – 1998 Click on the image to enlarge Agency : Resonnances (France) |
LESS ORIGINAL Renault Megane – 2003 Click on the image to enlarge Agency : Publicis (Italy) |
LESS ORIGINAL Toyota Vios – 2007 Click on the image to enlarge Agency : Saatchi (Malaysia) |
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| THE ORIGINAL? Toyota Hilux 4×4 – 2000 Source : Cannes Lions Archive, Agency : Nazca Saatchi & Saatchi (Brazil) |
LESS ORIGINAL : Audi Quattro – 2002 Source : Luerzer’s International Archive, Agency : Bates Advertising (Norway) |
| Attention, là on entre en terrain glissant… et les norvégiens se sont logiquement bananés au festival de cannes 2002 où leur annonce n’a heureusement rien obtenu. |
Eng “The creative idea: A car capable of driving just about anywhere, including on the moon! You don't have to be a rocket scientist to come up with this ad concept... copy or coincidence? Houston, we have a problem!”
Fr « L'idée créative : Une voiture capable de rouler un peu partout, y compris sur la lune! Il ne faut pas être une fusée pour proposer ce concept... copie ou coïncidence? Houston on a un problème! »