“Masked to unmask copycats.”
Category: Cars
So fast / 3e vitesse
THE ORIGINAL?
Peugeot 306 Turbo – 1995
Source : French Art Directors Club,
Agency : Euro RSCG Betc (France)
LESS ORIGINAL
Volkswagen Golf R32 – 2006
« Overtake faster »
Source : Cannes GOLD LION,
Agency : DDB Dusseldorf (Germany)
LESS ORIGINAL
Ford Focus – 2006
Source : Cannes Lions Archive,
Agency : JWT (Argentina)Be the judge!
07
In the trunk / Petite annonce, grande ressemblance
THE ORIGINAL?
Isuzu Trooper – 1995
Agency : Goodby S&P (USA)LESS ORIGINAL
Volvo Break V70 – 2005
Agency : Forsman & Bodenfors (Sweden)LESS ORIGINAL
Ford Transit – 2006
Agency : Ogilvy (NED)Be the judge!
19
Car on the moon / Ils ont promis la lune!
THE ORIGINAL?
Daewoo Lanos – 1998
Agency : Resonnances & cie (France)
LESS ORIGINAL
Audi – 2000
Source : Cannes Lions Archive,
Agency : ALMAP BBDO (Brésil)
LESS ORIGINAL
Renault Megane – 2003
Source : Cannes Lions Archive,
Agency : Publicis (Italy)Be the judge!
16
Car among porn magazines / Cherchez l’erreur
THE ORIGINAL?
Mercedes SLK – 2000
Source : Cannes Lions Archive.
Agency : Bates (Belgium)
LESS ORIGINAL
Subaru Impreza – 2001
Source : Cannes Lions Archive,
Agency : De Federico Valmorisco (Spain)
LESS ORIGINAL
Unique Cars Magazine – 2004
Source : Cannes Lions Archive,
Agency : FCB Melbourne (Australia)Be the judge!
02
Pinball / Comme une boule de flipper (1/2)
THE ORIGINAL?
Ford KA – 2000
Source : Cannes Lions Archive
Agency : Young & Rubicam (Brazil)LESS ORIGINAL
Caltex Fuel – 2001
Source : Cannes
Agency : Impiric (SING)LESS ORIGINAL
Nissan Terrano – 2004
Source : Cannes
Agency : BBDO (Portugal)Be the judge!
14
