sniff my balls (fragrant billboards) / Ça sent fort la redite?
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| THE ORIGINAL? Sure (Rexona) deodorant – March 2025 Click the image to enlarge Source : Adsoftheworld Agency : AMV BBDO London (United Kingdom) |
THE ORIGINAL? Lynx Deodorant « Lower Body Spray » – March 2025 Click the image to enlarge Source : Ad Forum, Cannes Lions GOLD Agency : Lola Mullen Lowe Madrid (Spain) |
Eng “The creative idea: a scented poster that invites passersby to come and sniff the private parts! A fairly similar concept, even if the second one also plays on the principle of a false trail (you first think it's a classical underwear ad). Is it different enough to make it a truly original idea? Be the judge!”
Fr « l'idée créative : une affiche parfumée qui invite les passants à venir renifler les parties intimes! Un concept assez similaire même si la deuxième joue également sur le principe de la fausse piste (en nous faisant croire en première lecture à une pub classique de sous-vêtements). Assez différent pour en faire une vraie idée originale? À vous de juger! »
Be the judge!
1431
Joe La Pompe
06.05.2025 - 10:37
Another « scratch and sniff » seen in New York (with armpits) : https://www.instagram.com/reel/DJC2NURxST2/
Joe #OpenToWork
06.13.2025 - 10:30
Both campaign aired in March, the Lynx one is not from May: https://www.linkedin.com/posts/lolamullenlowe_new-work-back-in-march-we-turned-the-activity-7333899436391096320-7RNq?utm_source=share&utm_medium=member_android&rcm=ACoAACTDfgIBgbkgKBtMKAqXGXysoANcmOS0gKc
Some research before accusations won’t hurt
Joe La Pompe
06.13.2025 - 15:15
The website AD FORUM says 05/2025 and also this didn’t appeared in my timeline on Linkedin and other sites before May 2025.
I’ll correct the dates and I apologize, seems like both came out approximately at the same time…