Joe la Pompe, since 1999

“Masked to unmask copycats.”

Fake OO(H)riginality / Un train de retard?

THE ORIGINAL?
Fanta / Fake OOH – 03-2024
Click the image to enlarge
Source : Watch the Fake OOH CGI Video

Agency : Essence Mediacom (Belgium)
LESS ORIGINAL
Paname Brewing Company / Fake OOH – 10-2024
Click the image to enlarge
Source : Watch the Fake OOH CGI Video
Agency : Pickers (France)

Eng “In these two "Fake OOH" (a very fashionable advertising trend these days), a subway made of beverage cans enters a train station. These kind of CGI videos tend to look more and more alike and it's getting a bit boring. Copycat or coincidence? Be the judge!”

Fr « Dans ces deux "Fake OOH" un train formé de wagons canettes arrive à quai à la grande surprise des usagers. Au train ou vont les choses, ce genre de vidéos truquées tendent de plus en plus à se ressembler. Gare aux copycats! Coïncidence? À vous de juger! »

Be the judge!

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