Joe la Pompe, since 1999

“Masked to unmask copycats.”

Instagram looking like boobs / Sein pour sein identique?

THE ORIGINAL?
Breast Cancer Foundation – 2014
If only you checked your breasts as often
Click the image to enlarge
Source : Ad Forum
Agency : DDB (Singapore)
LESS ORIGINAL
Think Pink – Breast Cancer Awareness – 2021
Also check your breasts regularly
Click the image to enlarge
Source : Eurobest Awards BRONZE
Agency : Publicis Brussels (Belgium)

Eng “The creative idea : you should check your boobs as often as you check your social media accounts. Both print ads show an instagram logotype that makes us think about a nipple / boob. Coincidence? Be the judge!”

Fr « Le concept : vous devriez vérifier vos seins aussi souvent que vos réseaux sociaux. L'idée visuelle : Les deux annonces montrent un logo instagram qui nous fait penser à un mamelon / sein. Coïncidence? Regardez moi dans les yeux... j'ai dit les yeux... et dites je le jure. »

Be the judge!

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