Bookmark made with a Kit Kat / Pas de pause pour les copycats?
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| THE ORIGINAL? Kit Kat « Have a Break » – 2002 Click the image to enlarge Source : Adeevee Agency : Lowe Bangkok (Thaïland) |
LESS ORIGINAL Kit Kat « Have a Break » – 2021 Click the image to enlarge Source : Ad Forum, Adsoftheworld Agency : Wunderman Thompson Dubaï (UAE) |
Eng “Some creative people may need a break. They've just recycled and slightly updated a 20 years old idea made by another agency. The result is a bit better but also very very identical. Is that a coincidence or a copy"Kat"? Be the judge!”
Fr « Certains créatifs devraient peut-être faire un break. Car là ils essayent de fourguer aux jurys internationaux cette vieille idée à peine remaquillée comme étant neuve. Celle de 2021 est un peu meilleure il faut l'admettre, mais est-ce suffisant pour masquer la copie? Coïncidence ou copy"Kat" ? À vous de juger! »
Be the judge!
1875
Dick Van Dyke
12.06.2021 - 18:48
The second one doesn’t even make sense. Why would you take a break from your hobby? From something you enjoy. Taking a break from your diet in the original is miles better.
Joe La Pompe
12.06.2021 - 18:53
@Dick I guess it’s because the 2nd ad ran during the lockdown due to covid-19 and people were forced to do this kind of stuff… but I guess they had preferred to do something else instead. That’s just how I see it