Joe la Pompe, since 1999

“Masked to unmask copycats.”

Varicose veins that form a GPS trajectory / Au diable la varice!

THE ORIGINAL?
Yandex Maps – 2019
“Drive less, walk more”
Click the image to enlarge
Source : EPICA AWARDS Silver
Agency : Karpat indep. (Turkey)
LESS ORIGINAL
Uni-Sport / Under Armour – 2020
“To reach the destination PERFECT LEGS, cycle one hour a day”
Click the image to enlarge
Source : Adsoftheworld
Agency : Wave Propaganda (Brazil)

Eng “The creative idea: a departure / arrival GPS trajectory in which the route to follow is materialized by a varicose vein. Unfortunately this visual gag has already been done one year before and awarded Silver at the Epica Awards.”

Fr « L'idée visuelle : un trajet GPS départ / arrivée dans lequel la route à suivre est matérialisée par une varice. Pas de veine, ça a déjà été fait! Et en plue ça a été primé d'argent aux Epica Awards. »

Be the judge!

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