Self-timing soaps / Mini savon, maxi lookalike
THE ORIGINAL? 20 second soap / Covid-19 – April 2020 “The first timed soap that teaches people how to wash their hands properly” Source : Adsoftheworld Agency : Verve Live (Ireland) |
LESS ORIGINAL 30 second soap / Lush / Covid-19 – June 2020 “The self-timing soap. A one wash soap designed to completely dissolve after 30 seconds” Source : Campaign Middle East Agency : And Us (United Arab Emirates) |
Eng “A lot of ideas are coming from all over the world with the best creative ways to fight Covid-19. But here both are identical. The concept : produce a one-wash soap that dissolve in 20/30 seconds when all germs are killed. Apparently, the one from Ireland came first. Copycat? Be the judge!”
Fr « Les deux mini savons sont sorti "presque" en même temps, à quelques mois d'intervalle. Du coup, c'est plus difficile pour Lush de se faire mousser avec cette idée. Une mini recherche d'antériorité aurait pu leur éviter beaucoup de frais. Maintenant, puisque c'est pour la bonne cause... peut-être qu'on ferait mieux de s'en laver les mains? À vous de juger! »
Be the judge!
29194
Fadi Yaish
08.25.2020 - 13:04
It’s always the same with this guy. Copied all his work that was awarded!
Juan Doe
09.13.2020 - 22:03
Both are copies of a startup project. and actually the creator of the project used to be the secretary of the CCO and creative chief from « And-Us » mentioned above.
https://www.kickstarter.com/projects/froth/froth-shampoo-cubes-to-save-water-and-end-plastic-waste?fbclid=IwAR0Ui1joatjx3pxZSbFSHjicYNbb5dEbdlZE7r2LRn22oyNYHT_GSK6e4Xc
Joe La Pompe
09.14.2020 - 10:04
@juan Nice to know. Thank you for the clarification.
Tim
04.22.2021 - 0:30
it’s not the first time with this « and us » guys, look! ORIGINAL https://www.behance.net/gallery/37015047/Travelling-Changes-You-Banco-de-Chile
THE (ALMOST EXACT) COPY (while at impact bbdo, it seems): https://res.cloudinary.com/bwr/video/upload/q_auto/v1550685630/and_us/updated/18.mp4