Joe la Pompe, since 1999

“Masked to unmask copycats.”

Detergent bottles seen as weapons / Des créatifs lessivés?

THE ORIGINAL?
Top Ultra – 2018
“Other products kill your clothes before
killing stains”
(Click image to enlarge)
Source : Adsoftheworld

Agency : Grey Bogota (Colombia)
LESS ORIGINAL
Greenpeace – 2020
“Softening your clothing is making the life
on the planet harder”
(Click to enlarge)
Source : Adsoftheworld
Agency : Possible, Moscow (Russia)

Eng “The visual idea is identical, even if the lines are quite different. Both images show machine guns made of detergent and laundry softener bottles. Copycat or coincidence? Be the judge and decide if this creative idea must be killed once and for all.”

Fr « Le discours n'est pas le même, mais son illustration visuelle et créative est très similaire : des mitraillettes réalisées à partir de vieux bidons de lessive. Alors inspiration, copie ou air de famille? À vous de décider si il faut flinguer cette idée! »

Be the judge!

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