Joe la Pompe, since 1999

“Masked to unmask copycats.”

Fake pizzas, real lookalike? / Des pizzas au goût de réchauffé?

THE ORIGINAL?
KFC “Chizza” – 2017
Watch the TV Commercial
Source : Dubaï Lynx SILVER
Agency : Impact BBDO (UAE)
LESS ORIGINAL
Subway Pizza Sub – 2019
Watch the TV Commercial
Source : The Drum
Agency : Above+Beyond (UK)
LESS ORIGINAL
Crust Australian Pizza – 2019
Watch the TV Commercial
Source : CampaignBrief,
Agency : Mullen Lowe (Australia)

Eng “The idea : KFC, Subway and Crust Restaurants heads to Italy, to test their subversive new pizza styles on the local crowd. All commercials are shot in documentary style, they capture the reactions of Neapolitan pizza purists – some furious, some bemused, some in total disbelief – as they are faced with these unconventional approach to pizza.”

Fr « L'idée: les restaurants KFC, Subway et Crust se rendent en Italie pour tester leurs nouveaux styles de pizzas décalées auprès du public local. Les 3 spots, dans un style documentaire, capturent les réactions des puristes de la pizza napolitaine : certains furieux, d'autres perplexes ou incrédules face à cette approche non conventionnelle de la pizza. Ces 2 spots made in 2019 puent sacrément le réchauffé! »

Be the judge!

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