The hangover 1 & 2 / Une copie plutôt gonflée?
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| THE ORIGINAL? Aspirina Bayer – 2015 “Headaches will not stop you » Source : Creative AD Awards Agency : Garwich BBDO (Ecuador) |
LESS ORIGINAL Ressacol (Remedy to avoid hangover) – 2019 “Don’t let the hangover ruin the following day » Source : Adsoftheworld Agency : Delantero (Brazil) |
Eng “Knowing that the visual idea is not very original, it would be a pity that Brazilian creatives take the big head! Did they really believe that nobody would realize that it had already been done?”
Fr « Sachant que l'idée visuelle n'est pas très originale, il serait dommage que les créatifs brésiliens prennent la grosse tête! Ils ont vraiment cru que personne ne se rendrait compte que ça avait déjà été fait? Parfois, plus c'est gros plus ça passe. »
Be the judge!
4382
Joe La Pompe
11.18.2019 - 10:12
Similar visual idea for DDB Paris (self promo) in 2007 :
https://leclubdesda.org/archives-creatives/archives/zoom/ddb-16295
clara
11.19.2019 - 18:25
what if it was done on purpose ?
Joe La Pompe
11.25.2019 - 17:28
@clara If it’s done on purpose it’s a copycat. So it’s kinda unethical. They steal other people creative work… without telling or asking permission.
Samuel
11.25.2019 - 19:18
You might think, that was a copy on purpose, but It wasn’t. When we notice that this first campaign exist, we shut our campaign down. And request to deleto from all ad portal, that was posted. I’m sorry if seems like a copy, but it was not.
Joe La Pompe
11.26.2019 - 10:41
@Samuel : thanks for these explanations. It’s what we call « unintentional plagiarism ». Shit happens. You should have ran a priority search before launching it. Next time don’t hesitate to ask me I’ll be more than glad to help.