tower of pisa photography fail / Un penchant pour le déjà-vu?
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| THE ORIGINAL? Vision+ Optical store – 2014 Source : Cannes Archive Agency : FCB Buenos Aires (Argentina) |
LESS ORIGINAL Volkswagen Park Assist – 2019 Cannes Outdoor BRONZE Agency : ALMAP / BBDO (Brazil) |
Eng “This is a well known "internet meme". But it has already been recycled several times in other ad campaigns, and several times with the Tower of Pisa example. So, why one more? And especially why a Bronze Lion for this unoriginal recycled, deja-vu visual joke? Do you rather lean for the copy or the coincidence?”
Fr « Ce truc est un internet meme assez connu. Mais tout le monde sait que non seulement il a déjà été repris de nombreuses fois en pub, mais également plusieurs fois avec l'exemple de la tour de Pise. Alors pourquoi un de plus? Et surtout pourquoi un Lion de Bronze? Et vous... vous penchez plutôt pour le copie ou pour la coïncidence? »
Be the judge!
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sher
08.05.2019 - 11:45
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