A product turned into caviar / Si identique que ça fout les boules
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| THE ORIGINAL? Carlsberg Beer Caviar – 2018 “Caviar made from beer” Made during russian soccer world-cup Agency : CP+B Copenhagen (Denmark) |
LESS ORIGINAL Heinz Ketchup Caviar – 2019 “Caviar made from ketchup » Made for Valentine’s Day (Valent-Heinz day) Agency : Unknown (USA) |
Eng “Many press articles highlighted the incredible innovation made by Heinz, which turned his ketchup into caviar for Valentine's Day. But they forgot to mention that Carlsberg had done the very same trick one year ago! Copy or coincidence? In any case, it's an innovation that is not so innovative.”
Fr « De nombreux articles de presse ont souligne l'incroyable innovation de Heinz qui a transformé son ketchup en caviar pour la Saint-Valentin, en omettant de signaler que Carlsberg avait fait exactement la même chose avec son produit un an auparavant. Copie ou coïncidence? Voilà encore une innovation qui n'est pas si innovante que ça... »
Be the judge!
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peter
03.19.2019 - 9:46
what about Venchi in italy, who created a product named « Chocaviar » …, a product that came before Carlsberg.
https://www.venchi.ro/en/products/category/9/
Joe La Pompe
03.20.2019 - 10:12
@peter interesting one. Looks like this whole idea isn’t very innovative after all…