Joe la Pompe, since 1999

“Masked to unmask copycats.”

Baby dream of driving / À deux doigts de m’agacer…

Honda Motorbikes Brazil – 2001
« Everyone’s born dreaming of a Honda »
Agency : DM9 DDB Sao paulo (Brazil)
Honda Motorbikes Spain – 2019
“The power of love”
Agency : Made in Space (Spain)

Eng “Those who cannot remember the past are condemned to repeat it. That's so true here considering the original one is a very famous Brazilian print ad from 18 years ago. I guess the spanish creatives were babies at that time...”

Fr « Quand je vois ça, je suis à deux doigts de m'agacer. L'annonce originale est un classique de la pub Brésilienne connue dans le monde entier. Je suis plus qu'étonné d'une telle reprise, mais surtout qu'ils aient essayé de la faire passer comme originale! Zéro de conduite, attribué par Joe. »

Be the judge!

  • RG

    02.17.2019 - 12:30

    est ce que j’ai mal vu ou c’est la même marque Honda Motobikes peut être un recyclage interne pour une campagne mondiale, non ce n’est pas possible…

  • Joe La Pompe

    02.18.2019 - 16:40

    C’est possible mais hautement improbable dans la mesure ou ce sont deux agences distinctes avec des créatifs différents qui n’appartiennent pas au même réseau. Si ça avait été une adaptation, pourquoi refaire un shooting puisqu’on ne voit même pas la moto?

  • Claudia

    03.13.2019 - 15:13

    What’s the matter? It is the same brand. Of course they are totally okay with ‘recycling’ an idea even of years ago. As it’s as nice at this one. And pretty sweet and – okayish. It’s pretty normal as a designer getting introduced or research on your own what the brand you are working for did in the past. That’s what’s called Corporate Identity! I don’t see ANY of a ‘copycat’ issue at all.

  • Joe La Pompe

    03.13.2019 - 15:38

    @claudia I totally respect your view on this. But I partly disagree. It seems Honda paid 2 different agencies to get the same idea produced. The original creators are not credited in the second one. It’s not really recycling or adapting… it’s just doing the same thing again and again. Maybe it’s not plagiarism but a total lack of creative culture.

  • Santiago

    04.08.2019 - 15:52

    I see completely normal that two decades later there are creatives who do not know this ad. I do not blame them, now it is much harder to do something completely new. That’s why this website works.

  • Joe La Pompe

    04.08.2019 - 18:19

    @Santiago – You’re right, maybe they didn’t knew about the first ad. But they could have ran a « priority search » at least in this very same business sector. That’s a lack of professionalism to say the least…

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