Skateable outdoor ad spaces / La copie, un terrain glissant?
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| THE ORIGINAL? Nike SB – 2006 Source : Coloribus Ag : Saatchi (Brazil) |
LESS ORIGINAL Quicksilver Bus Shelter Ramp – 2007 Source : Adsoftheworld Agency : Saatchi Copenhagen (Denmark) |
LESS ORIGINAL Drive Skate Shop – 2018 Source : Coloribus Agency : Rethink Vancouver (Canada) |
Eng “A customised advertising space, transformed to become usable by skaters. They can actually ride on the poster! Whatever the country (Brazil, Denmark or Canada), and the ad space (outdoor, bus shelter or poster) the idea remains totally the same.”
Fr « Un espace publicitaire déformé, allongé et transformé en rampe de skateboard. L'idée est la même dans ces 3 exécutions. A t'elle simplement glissée d'un pays à l'autre? À vous de juger. »
Be the judge!
22198
Joe La Pompe
09.27.2018 - 10:39
Another kind of skateable billboard made by Coca-Cola in Brazil in 2014 : https://www.mundodomarketing.com.br/ultimas-noticias/32431/coca-cola-instala-rampa-de-skate-no-aterro-do-flamengo.html