Molar and beef mash-up / Ça molaire parfaitement identique!
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| THE ORIGINAL? Wrigley’s Orbit Gum– 2016 “Don’t let them settle in” Source : Paintbox Agency : Mudra DDB (India) |
LESS ORIGINAL Gum Dental Floss – 2018 “Some things don’t belong together” Source : Cannes Health SHORTLIST Agency : Dentsu Bangkok (Thaïland) |
Eng “Both print ads are for a teeth cleaning product... and both represent the visual mix between a molar tooth and a beef. Does this deserve to be a 2018 Cannes Lions shortlist? Be the judge!”
Fr « Deux idées visuelles identiques pour deux produits d'hygiène (un chewing-gum nettoyant et un fil dentaire). Pour décrocher mieux qu'une shortlist à Cannes, ils peuvent toujours se brosser! »
Be the judge!
22161
Sandesh Pawar
10.25.2023 - 15:21
my print ads is the original please refer this link
https://www.adsoftheworld.com/campaigns/resistance-hot
from adsoftheworld.com
Sandesh Pawar
10.25.2023 - 15:23
Sensodyne print ads created 2012
https://www.adsoftheworld.com/campaigns/resistance-hot
Sandesh Pawar
10.27.2023 - 14:15
https://www.adsoftheworld.com/campaigns/resistance-hot
This print ads shortlisted Global award and cans award in 2012
Joe La Pompe
10.30.2023 - 10:45
@Sandesh thanks for the link to your campaign. You’re right it’s very similar… yet your campaign is not about having food scraps stuck in your teeth. Interesting though.