A very touching lookalike / Deux pubs qui jouent à touche-touche
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| THE ORIGINAL? Reporters Without Borders – 2011 “Censorship tells the wrong story” Source : CLIO Awards BRONZE Agency : Memac Ogilvy Dubaï (UAE) |
LESS ORIGINAL Hyundai Original Parts – 2016 “It is not always what it seems” Source : Adeevee Agency : Grey San Jose (Costa Rica) |
Be the judge!
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Eng “Cannes Lions, Clios, Golden Drums, New York Festivals... this Reporters Without Borders campaign was awarded almost everywhere which makes it hard to believe that some creatives never heard about it, even in Costa Rica. "It's not what it seems..." that's what they said. It seems to me it's a copycat.”
Fr « Cannes Lions, Clios, Golden Drums, New York Festivals... cette campagne RSF a été primée dans tous les plus grands festivals de pub. Est-il vraiment possible que les créatifs du Costa Rica n'aient jamais été "touchés" par cette idée? Si je dis que c'est une pompe on va encore croire que j'ai l'esprit mal placé! »