Paper planes with autumn leaves / Ils ne l’ont pas volée?
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| THE ORIGINAL? Stihl Leaf Blower – 2008 « Light and quiet electric blowers » Source : Coloribus Agency : Euro RSCG Dusseldorf (Germany) |
LESS ORIGINAL Stihl Leaf Blowers – 2013 « The world’s most powerful leaf blower » Source : CRESTA Awards BRONZE Agency : Publicis Conseil (France) |
Eng “The same advertiser paid twice (2 different agencies) for the same creative idea! It's may be time for creatives to do some prior art search or we will have the same idea coming back every autumn.”
Fr « Encore un client qui a payé deux agences pour une même idée. De l'intérêt des recherches d'antériorité qui visiblement ne sont quasiment jamais commandées! Le verdict, comme les feuilles mortes va tomber : à vous de juger. »
Be the judge!
30194
Patryk
11.29.2016 - 20:04
Okay, I agree that you can think that this is plagiarism. But. We do not know the assumptions of the campaign. Perhaps the use of the leaf was in assumptions of Stihl.