The dark side of creativity? / Alors là… Jedi bravo!
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| THE ORIGINAL? Audi Switzerland – 04-2015 “We are excited about Star Wars. And you?” Source : Facebook Agency : Young & Rubicam (Switzerland) |
LESS ORIGINAL BMW France – 12-2015 “The dark side has better watch out” Source : Facebook Agency : Service Plan (France) |
Be the judge!
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Eng “Same visual pun on these two official Facebook pages (Audi and BMW) : headlights are looking like a Jedi's lightsaber. Too bad for two competitors to came up with the very same idea. I'm happy I can put some light on this very suspicious lookalike!”
Fr « Le côté obscur de la créativité? Encore un coup d'épée dans l'eau? Il faut dire qu'avec cette star-wars mania, ça nous pendait au nez. Copier il ne faut pas... mais de la malchance, quand tu est créa, parfois tu as. »