A contagious idea? / Sang pour sang identique?
THE ORIGINAL? Life Support Group – Aids Awareness – 2015 Poster printed with HIV+ blood infused ink Source : Youtube Case Study Agency : Ogilvy (Brazil) |
THE ORIGINAL? Vanguardist – Aids Awareness – 2015 Magazine printed with HIV+ blood infused ink Source : Saatchi.com Agency : Saatchi & Saatchi (Switzerland) |
Eng “Both of these "impossible but true" and very innovative projects had been brought to life at the very same time. It's quite suspicious but it's no big deal as long as it's for good causes. How do you call a world premiere that's been done twice? Is it another example of similar thinking or the inspiration came from something else? ”
Fr « Une idée pour le moins contagieuse. Manque de veine, les deux campagnes sont sorties pile en même temps. C'est assez étrange pour être souligné, pourtant ça arrive souvent. Sang nul doute une idée dans l'air du temps... »
Be the judge!
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Joe La Pompe
05.13.2015 - 17:46
printing of the magazine in real blood drawn from 5 Lebanese-Armenians who decided to give blood as a symbolic gesture of remembrance for the blood that was spilled by the Armenian people : http://youtu.be/2W4kcQdoKmQ
dam
05.13.2015 - 18:48
red vs black:
https://vimeo.com/126220314
à bientôt Joe!
Joe La Pompe
05.13.2015 - 19:03
@dam you’re right this one is pretty similar too… we can see a trend coming
Paul Bonsell
06.19.2015 - 18:03
It’s not a trend, it’s an epidemic.
Paul
08.17.2015 - 11:59
It’s also the idea of Ron Athey, in his performance « the human printing ». Athey print hiv infected blood of his partner on paper, and hang on the printing over his audience then release it at the end of his show.