Same Idea Warning / Fallait-il fermer les yeux?
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| THE ORIGINAL? Volkswagen Golf « With lane assist » – 04/2014 Source : Adeevee Agency : GMP Bucharest (Romania) |
THE ORIGINAL? Nissan « Lane departure warning » – 07/2014 Source : YouTube Agency : TBWA (USA) |
Eng “Speaking about "Innovation that excites" (which is Nissan claim) I'm not that much excited by this creative innovation. The media is different but the idea remains the same.”
Fr « Carambolage automobile avec ces deux idées identiques pour des marques concurrentes. Ça sent la fatigue? En espérant que les jurys créatifs ne se laissent pas endormir. »
Be the judge!
7267
Jan
01.21.2015 - 19:45
I think the ideas look similar, but are different. The first one is about a girl departing the « relationship lane » while her boyfriend is asleep. The other is about departing a « seat lane » when falling asleep. Perhaps the latter one was inspired by the original, but I wouldn’t call it a clear copycat.