United colors of copycat? / Ont-ils franchi la ligne jaune?
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| THE ORIGINAL? Comex « we match any color » – 2009 Source : Adsoftheworld Agency : RT&A Monterrey (Mexico) |
LESS ORIGINAL Pantone Colors – 2014 Source : Cannes Lions Outdoor BRONZE Agency : Young & Rubicam Shanghai (China) |
Eng “My first 2014 Cannes Lions nailed! ironically the Chinese one is signed "There can only be one"... too bad, now there are two identical campaigns.”
Fr « Le 1er Lion 2014 démasqué moins d'une semaine après la découverte du palmarès. Et ce n'est qu'un début... Le plus drôle dans ce cas est sans doute la signature de la campagne chinoise "There can only be one"... de quoi rire jaune. Quand ils vont s'en rendre compte il y en a à l'agence qui vont en voir de toutes les couleurs. »
Be the judge!
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Ari Wahyudi
06.25.2014 - 10:07
The orange oneis Garfield, right? Who (or what) is the one in yellow?
Joe La Pompe
06.25.2014 - 16:32
Yes it’s Garfield. The one in yellow is probably a Simpsons character. Bart or Homer
LM
06.26.2014 - 21:08
Great catch Joe! Although, not so great for us.
We are RT&A, the Mexican creative agency based on Monterrey, that made the original campaign for comex, a great mexican company (later bought by sherwin williams).
At the time, we wanted to promote the new comex stores that had a unique color matching system.
We’ll be looking legally into this, for whiter is worth.
Thanks for bringing it up!
Saludos,
LM
Luk
06.27.2014 - 16:20
Joe: The one in yellow is Homer for sure 🙂