A lookalike worth to be finger pointed / Une petite touche de plagiat?
THE ORIGINAL? Volkswagen « Don’t text & drive » – 2012 Source : Heitor Buchalla Portfolio Agency : AlmapBBDO / unreleased campaign (Brazil) |
LESS ORIGINAL Ford « Don’t text & drive » – 2014 Source : Adsoftheworld Agency : Ideia3 Salvador (Brazil) |
Be the judge!
0178
Eng “These years, the "don't text & drive" seems to be one of the most treated subject when the Cannes Lions season is coming. This case raise a question : is it possible to borrow / steal an idea if it's available on the web, but never released as a real campaign? At least they could have sent a text message to the author to ask for his permission.”
Fr « Encore une idée piquée directement dans le portfolio en ligne d'un étudiant. Ils auraient pu au moins lui envoyer un petit SMS pour le prévenir... »