Joe la Pompe, since 1999

“Masked to unmask copycats.”

A gondola converted into a car / Rien de n’œuf?

THE ORIGINAL?
Volkswagen New Beetle – 2003
Agency : Palm (Canada)
LESS ORIGINAL
Jeep – 2013
Agency : Publicis (Canada)
LESS ORIGINAL
Volkswagen Up! – 2014
Agency : Fake Helsinki (Finland)

Eng “Nothing very original here. Always the same visual joke with gondolas looking like cars... In my opinion it works better with the "up!" because they also play with the name itself. Anyway, there's no point in doing this again and again...”

Fr « Toujours la même (remontée) mécanique! On a beau tirer sur le fil cette idée est usée jusqu'à la corde. Bref c'est pas ski se fait de plus créatif. »

Be the judge!

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