Joe La Pompe advertising, publicité - Beautifully handcrafted copycat? / Un petit bijou de ressemblance?

Beautifully handcrafted copycat? / Un petit bijou de ressemblance?

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Cosmetics, hygiene
Print & Outdoor


THE ORIGINAL? Wella (P&G) Gentle Hair Care Products – 2005 Source : Cannes Archive Online, Agency : Beacon Communication Tokyo (Japan)	LESS ORIGINAL Migros / I Am professional Haircare – 2011 Source : Cannes 2011 Longlist Agency : Young & Rubicam Zurich (Switzerland)

Eng “A true work of craftsmanship in the making of a copycat or an unfortunate example of "parallel thinking"? Anyway these two campaigns are identical in every respect, The hair near the hair!”

Fr « Un vrai travail d'orfèvre dans la copie ou un petit bijou de "parallel thinking"? Quoiqu'il en soit ces deux campagnes sont identiques en tout point, au poil de cheveu près! »