Joe la Pompe, since 1999

“Masked to unmask copycats.”

Tetris, level 1, 2 and 3/ Tetris-t’à mourir?

tetris2006 tetris2006b tetris2011
THE ORIGINAL?
Volkswagen Transporter – 2006
Source : Cannes Archive Online
Agency : Ogilvy CapeTown (South Africa)
THE ORIGINAL?
Top Intérieur Furniture Store – 2006
Source : Cannes Archive Online
Agency : Duval Guillaume (Belgium)
LESS ORIGINAL
Ikea “create more space” – 2011
Source : Adsoftheworld
Agency : Raynet Ogilvy (China)

Eng “Finding an original idea is a mind game. Here it feels like creatives are stuck forever to level one. Maybe it's time to challenge this idea a little bit, don't you think?”

Fr « Ok, trouver des idées neuves est devenu un vrai "casse-tête"... mais là il faut bien avouer que c'est loin ... de casser des briques. »

Be the judge!

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