Fighting for creativity / De la pompe de haut vol ?
THE ORIGINAL? JINLI Cell batteries – 2008 Source : Adsoftheworld Agency : Beijing Huayida Advertising (China) |
LESS ORIGINAL Radioshack Batteries « Surprising Power » – 2009 Source : Adsoftheworld , New York Festivals FINALIST Agency : Arnold Worldwide, Boston (USA) |
Eng “Same product, same idea, same kind of photography, same angle... hard to say it's a pure coïncidence. In the past China used to copy our ideas and products... times are changing? And finding original ideas is still a real war.”
Fr « La Chine copie nos produits et bien nous allons maintenant copier ses idées publicitaires. Drôle de retournement de situation dans cette guerre des idées vraiment mondialisée. L'originalité est plus que jamais un combat de tous les instants. »
Be the judge!
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joelapompe
03.17.2011 - 15:18
Same story as a TV Commercial : http://www.youtube.com/watch?v=ZyBw2UBImhk
joelapompe
03.17.2011 - 19:34
Different execution but same idea : http://www.coloribus.com/adsarchive/prints/energizer-batteries-airplane-7150755/
Nico de shopincasa
03.21.2011 - 15:14
c’est du plagia pur et dur, les ricains ne se gênent pas trop, c’est vrai d’un autre côté que les chinois ne se privent pas trop eux non plus. Bonne après-midi, nico.
tom okeefe
03.22.2011 - 18:13
I posted about this on my blog as well. The thing that is in question is that Arnold lost this account back in 2009. So I’m not sure if Arnold did these ads or if Butler, Shine did.
http://blog.mycardmywork.com/?p=1063
Stephen
07.10.2011 - 3:31
Yeah, Arnold created this campaign in 2008. i think somewhere in the middle of 2008. In any case, a bit of sleuthing told me that this got a merit at NY fest in 2009.
Here: http://www.newyorkfestivals.com/main.php?p=3,1&wp=info&id=400801
Maybe it’s the Chinese who swiped it. Won’t be the first ; )