Same Sex Theme Park / Parc à (même) thème
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| THE ORIGINAL? Durex Sex Toys – 2005 Tagline : « Play » Source : Cannes Archive, Coloribus Agency : McCann Brussels (Belgium) |
LESS ORIGINAL AIDES HIV/AIDS prevention non-profit organization – 2011 Tagline : “The world of sex is full of both pleasure and risk. Protect Yourself” Source : AdStuff Blog Agency : Goodby Silverstein & Partners San Francisco (USA) |
Eng “Very same creative idea... but I agree that Goodby Silverstein went a little deeper ... into making an outstanding execution.”
Fr « On a toujours le même plaisir à explorer visuellement cette idée. C'est quand même exactement similaire! Même si les américains ont exploité plus "profondément" le concept si l'on peut dire, alors que les belges n'avaient peut-être fait que le caresser. »
Be the judge!
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Drnoodle
03.25.2011 - 23:43
« The safer you play, the longer you stay » is a very different thought/message than that of the « Playworld » ad. And the execution, although similar in the fact that they both play off theme parks, is different too. All in all, it seems the Goodby ad is a litter deeper and shows more original thinking.
joelapompe
03.26.2011 - 15:41
@Drnoodle I agree with you, and I said that Goodby went a little deeper. Thanks for your comment anyway
pocket pussy
02.03.2020 - 11:55
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