Joe la Pompe, since 1999

“Masked to unmask copycats.”

Fat Belly / La seconde va faire un bide?

bellyrelief2000.jpg bellyrelief2004-1.jpg
THE ORIGINAL?
Diet Shake – 2000
Source : Cannes Longlist
Agency : Neogama (Brazil)
LESS ORIGINAL
Coca-Cola Light – 2004
Source : Cannes Lions Shortlist
Agency : Lowe Bangkok (Thaïland)

Be the judge!

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