Camelback-to-back / Dos à Dos (de chameau)

Auto - 4x4, Cars, Print & Outdoor

back2005 back2010
Mitsubishi « The New Montero »  – 2005
Source : Cannes Archive Online,
Agency : Remo, Madrid (Spain)
Jeep « How far can you go? » – 2010
Source : Adsoftheworld, Luerzer’s International Archive
Agency : Markom Leo Burnett Istanbul (Turkey)

EN : The Jeep baseline is "How far can you go?". I would like to ask the question to the creative team in charge of Jeep in Istanbul. Because I'm sure they can go a little more deeper into creativity. This idea has been already used in various similar ways before, and it's really easy to find out.

FR : Ça "bosse fort" du côté d'Istanbul, mais visiblement pas assez pour trouver des idées originales. Pas de chance, Joe, tel le chameau, est dôté d'une grande mémoire!


This one made in 2000 by french agency Jean & Montmarin is also really close :

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