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Fashionable drips / Copié coulé ?
September 3rd, 2009 Miscellaneous, Mixed sources, Print & Outdoor, Same year, same idea

coulure2004 coulure2008
THE ORIGINAL?
Levis Paints “fashion for walls”  – 2004
Source : Cannes Longlist, Luerzer’s Archive,
Agency : TBWA Brussels (Belgium)
LESS  ORIGINAL
Lena White O.P.I nailcare – 2009
Agency : Unknown ? (Belgium)
Et voilà la marque O.P.I rhabillée pour l’hiver…Une idée qui colle visiblement à la peau des créatifs belges.
20 people like this post.


Read the Comments

26459 Comment from Q 3 September 2009, 17:10

OPI originale? ou simple adaptation d’une première pub Levis par Christophe Gilbert et TBWA Belgium?

26460 Comment from sophy 3 September 2009, 18:19

opi is the original.. i’ve seen the add in january

26463 Comment from asr 4 September 2009, 14:53

No it’s not !
The original is a blue paintbox dropped on the neck, and is − at least − 4 years old.

26464 Comment from asr 4 September 2009, 14:56

26465 Comment from Coulure 4 September 2009, 19:08

eh eh !…
t’as rectifié :)

26477 Comment from Joe La Pompe 5 September 2009, 13:21

My apologies to TBWA Brussels who made the original one! I’ve corrected it now…



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