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« Small Bodies / Petits corps, grosse pompe
Fat Belly / Mou du bide (Part1) »
Fat Belly / Mou du bide (Part2)
October 20th, 2007 Diet & Light Products, Guerrilla & Viral, Print & Outdoor, Sports, Events

bellyrelief2004-2.jpg bellyrelief05.jpg
LESS ORIGINAL :
Sportplausch Wider - 2004
Source : Bronze Medal at the NY Festivals,
Agency : Publicis Zurich (Switzerland)		 LESS ORIGINAL :
Metropolis Gym Sports Club - 2005
Source : Cannes Lions Archive,
Agency : Volt (Sweden)
Certains créatifs mous du bide n’ont dans leur vie qu’une seule façon de faire du sport : sortir des vieux bouquins du placard et les amener jusqu’à la salle des photocopieuses.


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