Shaved Santa / La barbe!
Be the judge!
08
Shaved Santa / La barbe! (Part2)
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| LESS ORIGINAL Philips Philishave – 2006 Source : One Show 28 Merit, Agency : DDB Toronto (Canada) |
LESS ORIGINAL Bic manual shaver – 2005 Agency : TBWA/BR (Brazil) |
| Au bout de cinq exemples ça commence à devenir carrément rasoir! |
Be the judge!
04
By rope Bags / Vieilles Ficelles?
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| THE ORIGINAL? Early Learning Center – 1990 From « A smile in the mind » book. Agency : Kate Emamooden (UK) |
LESS ORIGINAL Meridian Spa Club – 2004 Source : Ad Forum Weigertpirouzwolf (Germany) |
LESS ORIGINAL YKM Fitness Club – 2005 Source : EPICA Awards TBWA\Istanbul (Turkey) |
Be the judge!
132
Cut and Paste / Coupé-Collé
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THE ORIGINAL? New Adidas Store Now Open – 2000 Source : Cannes Lions Archive. Agency : BBDO Guerrero Ortega (Philippines) |
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THE ORIGINAL? Adidas Store Now Open – 2000 Source : Cannes Lions Archive Online. Agency : Wongdoody (USA) |
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LESS ORIGINAL Adidas New Store Opens – 2005 Source : Cannes Lions Archive Online. Agency : TBWA London (United Kingdom) |
Be the judge!
05
Gone with the wind / Idée éventée
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| THE ORIGINAL? BMW Mini Cooper – 2003 Creative Director : Alex Bogusky, Agency : Crispin Porter + Bogusky Miami (USA) |
LESS ORIGINAL : Volkswagen Golf GTI – 2007 Source : Advertising Goodness, Agency : Ogilvy (South Africa) |
| Autant en emporte le vent… et les idées des concurrents. |
Be the judge!
05
Fr « Un concept usé jusqu'à la corde... À la course en sac, les anglais sont arrivés premiers. »