“Masked to unmask copycats.”
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| THE ORIGINAL? Samsung TV – 1997 Source : GOLD LION Agency : Cheil (Korea) |
LESS ORIGINAL Sony Home theater – 1998 Source : Cannes Shortlist Agency : Lowe SMS (USA) |
LESS ORIGINAL Sony Wide Screen – 2007 Source : Adsoftheworld Agency : Assyria, Beijing (China) |
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| THE ORIGINAL? Toshiba Flat TV – 2004 Source : New York Festivals Bronze Worldmedal Agency : Shalmor Avnon Amichay / Y&R (Israel) |
THE ORIGINAL? Sony Centre – 2004 Source : New York Festivals Silver Worldmedal, One Show 26 PrintMerit. Agency : MPRC (Belgium) |
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| LESS ORIGINAL : Sony Vega Flat TV – 2005 Source : Cannes Lions Archive, Agency : Tonic Communications (United Arab Emirates) |
LESS ORIGINAL : Philco superslim Plasma TV – 2006 Source : Shortlist Cannes Lions Archive, Agency : Lew Lara Propaganda e Comunicacao (Brazil) |
| Niveau nouveauté du concept, ça tombe un peu à plat! |
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| THE ORIGINAL? PLAY IT AGAIN Audio Sound Productions – 1999 Source : Cannes Lions Archive, Agency : Nazca Saatchi & Saatchi (Brazil) |
LESS ORIGINAL : CatSound Audio Sound Production Company – 2003 Source : Cannes Lions Archive, Agency : Saatchi & Saatchi (Italy) |
| Saatchi & Saatchi refile les mêmes idées aux 4 coins du monde. Mais heureusement, Joe lui n’est pas aveugle! |
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THE ORIGINAL? Military Walking Songs Festival of Québec – 1999 Agency : Cossette (Canada) |
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LESS ORIGINAL Sony Walkman – 1999 Source : EPICA Awards Book, Agency : DDB Barcelona (Spain) |
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LESS ORIGINAL Sony Walkman Minidisc – 2002 Source Luerzer’s Archive, Agency : Saatchi & Saatchi Madrid (Spain) |
