“Masked to unmask copycats.”
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| THE ORIGINAL? Lexus – 2002 « welcome in a 876.643 stars hotel » Source : Cannes Archive Agency : Dentsu (Belgium) |
LESS ORIGINAL Jeep Grand Cherokee – 2003 « The best places offer much more than 5 stars » Agency : BBDO (Mexico) |
LESS ORIGINAL Nissan – 2005 « a 17.487.233 stars hotel » Agency : TBWA Paris |
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THE ORIGINAL? VW Passat – 2000 Source : French Art Directors Club. Agency : DDB Paris (France) |
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LESS ORIGINAL Mitsubishi Pajero 4×4 – 2001 Source : Cannes Lions Archive, Agency : Crush (Singapore) |
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LESS ORIGINAL Cadillac – 2004 Source : The Applied Arts Advertising and Design Annual, Agency : MacLaren McCann (Canada) |
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| THE ORIGINAL? « Land Rover’s Car Wash » – 1999 Source : Clube de Criacao de Sao Paulo – bronze! Agency : Denison Bates (Brazil) |
LESS ORIGINAL : Land Rover – 2002 « Another week-end spent to wash the car » Source : Best Of APPM 2002, Agency : Young & Rubicam (France) |
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LESS ORIGINAL VW Touareg « car wash » – 2004 Source : Cannes Lions Archive. Agency : Medina Turgul DDB (Turkey) |
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LESS ORIGINAL Mitsubishi Monteiro 4×4 – 2004 Source : Cannes Lions Archive, Agency : BBDO (Chile) |
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LESS ORIGINAL « Official Carwash for the volkswagen touareg » – 2006 Source : Luerzer’s Archive 01-2006 Agency : The alchemy partnership (Singapore) |
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| THE ORIGINAL? Sleeveface Competition – 2006 « Jay-Z » Country : USA |
LESS ORIGINAL FNAC – 2008 “vinyl never dies” Ag : Kitchen (Spain) |
LESS ORIGINAL RFM FM Radio – 2008 “All the best hits” Agency : Hémisphère Droit (France) |
