“Masked to unmask copycats.”
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THE ORIGINAL? Volkswagen Beetle – 1973 Source : « All american Ad’s of the 70’s » edited by Taschen, Agency : DDB (USA) |
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LESS ORIGINAL 0% Fat – Porsche – 2001 Source : APPM Best Off 2001, Agency : Alternative (France) |
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LESS ORIGINAL 0% Fat – Renault Megane – 2003 Source : Luerzer’s Archive, Agency : Publicis Conseil (France) |
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| THE ORIGINAL? Volkswagen Golf GTI – 1999 “Listen to your inner animal” Source : Cannes Archive Agency : DDB (Denmark) |
LESS ORIGINAL FIAT Bravo JTD – 2000 “Beware of the diesel” Source : Cannes Archive Agency : BGS D’ARCY (Italy) |
LESS ORIGINAL Nissan – 2005 “200 SX” Source : Le Book Agency : TBWA London (UK) |
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| THE ORIGINAL? BMW – 2005 Source : New York Festivals Agency : Cundari (Canada) |
THE ORIGINAL? Hankook Tyres – 2005 Source : Luerzer’s Archive Agency : BBDO Berlin (Germany) |
THE ORIGINAL? FIAT – 2005 Source : Unknown Agency : Unknown |
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| THE ORIGINAL? Jeep Cherokee « Now with GPS as standard » – 2005 Source : Cannes Archive Online, Agency : Contrapunto (Spain) |
LESS ORIGINAL : GPS Mio Technology – 12/2006 « Navigating has never been so natural » Agency : Réflexion Faite (France) |
| En un an les oiseaux ont eu le temps de migrer d’espagne en France. Mais après tout, comme le dit « Mio », n’est-ce pas un phénomène naturel? |
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| THE ORIGINAL? BMW Cars – 2003 Source : Cannes Archive Online, Agency : PPGH / JWT GROEP (Netherlands) |
LESS ORIGINAL : BMW Mino Cooper – 2006 Source : Cannes Archive Online, Agency : Colenso BBDO (New Zealand) |
