“Masked to unmask copycats.”
Category: Cars
Car as a Can / Fraicheur plus très fraiche (2/2)
LESS ORIGINAL
Ford Ka – 2001
Source : Cannes Lions Archive.
Agency : Young & Rubicam (Spain)
LESS ORIGINAL
VW New Beetle Cabrio – 2003
Source : Cannes Lions Archive,
Agency : DDB (New Zealand)
LESS ORIGINAL
Mercedes Vito Truck – ???
Agency : Unknown (France)Be the judge!
05
Without roof / Sans toits ni lois! (Part1/2)
THE ORIGINAL?
Audi A4 Cabriolet – 2003
Source : Cannes Archive Online,
Agency : ALMAP BBDO (Brazil)LESS ORIGINAL :
Volkswagen New Beetle Cabriolet – 2004
Source : One Show Volume 26 « outdoor print merit »
New York Festivals 13 Gold WorldMedal.
Agency : Arnold Worldwide Boston (USA)
Be the judge!
02
Without roof / Sans toits ni lois! (Part2/2)
LESS ORIGINAL :
Volkswagen New Beetle Cabrio – 2005
Source : New York Festivals Silver Worldmedal
Agency : DDB Lisboa Publicidade Lda (Portugal)LESS ORIGINAL :
Renault Megane Cabriolet – 2005
Source : Cannes Archive Online,
Agency : Publicis Zürich (Switzerland)
Comme les cabriolets, certains créatifs ne manquent pas d’air!
Be the judge!
37
The key to success / Une idée jamais mise sur la touche
THE ORIGINAL?
Land Rover – 2000
Source : French AD Club,
Jean & Montmarin (France)LESS ORIGINAL :
Honda CRV 4×4 – 2002
Source : New York Festivals Finalist,
Agency : Grey & Trace Barcelona. (Spain)LESS ORIGINAL :
Land Rover LR4 – 2013
Source : Cannes Direct Shortlist
Agency : Young & Rubicam Dubai (UAE)Be the judge!
011
Five stars coincidence / répétition 5 étoiles
THE ORIGINAL?
Lexus – 2002
« welcome in a 876.643 stars hotel »
Source : Cannes Archive
Agency : Dentsu (Belgium)LESS ORIGINAL
Jeep Grand Cherokee – 2003
« The best places offer much
more than 5 stars »
Agency : BBDO (Mexico)LESS ORIGINAL
Nissan – 2005
« a 17.487.233
stars hotel »
Agency : TBWA ParisBe the judge!
317
Eng “It comes back year after year... impossible to escape this idea! You add up a little something and now you got a shortlist. A little touch of added value on an old idea, is that the "key" to success?”
Fr « Impossible d'y échapper. On ressort la même bonne vieille idée, avec une petite "touche" de nouveauté, et hop on choppe une shortlist. »