List of ingredients for a sandwich / Big Mic Mac?
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| THE ORIGINAL? Marks & Spencer Sandwiches – 2013 Source : Luerzer’s International Archive Agency : RKCR – Y&R London (United Kingdom) |
LESS ORIGINAL Mc Donald’s Big Mac – 2020 Source : Cannes Lions SILVER Agency : Leo Burnett London (United Kingdom) |
Eng “The creative idea is totally identical : you don't show the sandwich but only the list of ingredients... one on each line on top of each other like in a sandwich. There are only 2 little differences : the first one showcase a logotype, and the typography is cooper vs helvetica. Copycat or coincidence? Both were created in the same country... but it's you to judge!”
Fr « L'idée créative est identique: on ne montre pas le sandwich mais seulement la liste des ingrédients ... un sur chaque ligne les uns sur les autres comme dans un sandwich. Il n'y a que 2 petites différences: la première est signée d'un logo, et la typographie est cooper vs helvetica. Copie ou coïncidence? Les deux sont sorties dans le même pays ... à vous de juger! »
Hugo Joseph
01.31.2020 - 19:42
+1
7-Eleven Sandwishes :
https://bpando.org/2013/01/19/packaging-7-eleven-sandwiches-sweden/
Mark Reddick
02.01.2020 - 13:07
Designer David Schwen created the original ‘Type Sandwiches’ project back in May 2011, 2 years before the M&S sandwiches work. Schwen was consulted, collaborated with and credited on the McDonald’s/Leo Burnett campaign .
So know we now.
Joe La Pompe
02.03.2020 - 10:04
@Mark I know that Mc Donald’s didn’t steal M Schwen’s work, I’m just saying they’re not the first ones to use it…
Harry
02.04.2020 - 20:09
https://mumbrella.com.au/wp-content/uploads/2014/06/Screen-Shot-2014-06-20-at-11.09.27-AM.png
Joe La Pompe
02.05.2020 - 10:46
@Harry wow! It’s DDB Sydney, and it was made in 2014 :
https://fr.adforum.com/creative-work/ad/player/34499829/big-mac-legends-darth-vader/mcdonalds
Joe La Pompe
10.07.2026 - 12:31
Another similar one from Maple Leaf Canada (Sid Lee) found in 2026 :
https://www.grenier.qc.ca/actualites/58544/maple-leaf-foods-lance-la-campagne-canwich-et-transforme-la-fi-erte-canadienne-en-action-hyperlocale