A schedule in vacation mode / Hasard de calendrier?
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| THE ORIGINAL? Sodexo – 2022 Never miss the most important. Click the image to enlarge Golden Drum Shortlist Ag : Leo Burnett (Czech Rep) |
LESS ORIGINAL Fiji Tourism Board – 2023 Open for happiness every day. Click the image to enlarge Source : OOH Mag Agency : The Hallway (Australia) |
Eng “The creative idea: a google calendar-style timetable with filled boxes reminiscent of a holiday image. Originality level is back to square one. The Australian creative team is in desperate need for vacations! Copy or coincidence? Your turn to judge!”
Fr « L'idée créative : un emploi du temps style google calendar dont les cases remplies font penser à une image de vacances. Niveau originalité c'est retour à la case départ. Pas de vacances pour la pompe ou hasard de calendrier? À vous de juger! »
Be the judge!
10845
Let me google it
04.14.2023 - 9:23
The work on the left has no Golden Drum Award. It was just shortlisted. It is a copy of award winning (D&AD) work by McCANN UK for Ethos Travel 🙂
Joe La Pompe
04.17.2023 - 11:05
I remember those Ethos Travel posters and they are great (probably better than these ones by the way!) but it’s not 100% the same. It’s also a creative use of calendars but in a slightly different way. It shows messages not images…