Joe la Pompe, since 1999

“Masked to unmask copycats.”

It’s never too early… / Hamac Mic Mac?

THE ORIGINAL?
BBV Bank / Retirement Plans – 2001
“Retirement Plans.
If you think about the future”
Click the image to enlarge
Source : Adeevee
Agency : Euro RSCG Sao Paulo (Brazil)
LESS ORIGINAL
Caisse d’Epargne – 2022
“it’s never too early
to prepare for retirement”
Click the image to enlarge
Agency : Altmann + Pacreau (France)

Eng “The creative idea : Show some people that have a great sense of anticipation, with the metaphor of a hammock installed twenty years before they could start using it. On this one, it is the French ad agency which seems to be 20 years behind!”

Fr « L'idée créative : montrer des gens qui ont un grand sens de l'anticipation, avec la métaphore d'un hamac installé 20 ans avant de pouvoir commencer à l'utiliser. Sur ce coup par contre, c'est l'agence française qui semble avoir 20 ans de retard! »

Be the judge!

41
24

Write a comment!