Joe la Pompe, since 1999

“Masked to unmask copycats.”

A list that doesn’t fit on the poster / Un peu à la traine?

THE ORIGINAL?
Volkswagen Polo Match – 2009
“Polo Match. An endless list of equipment”
Click image to enlarge
Source : Ad Forum
Agency : Agence V / DDB Group (France)
LESS ORIGINAL
Qonto Professional Credit Card – 2022
“Qonto card, X good reasons to choose it”
Click image to enlarge
Source : Linkedin
Agency : Agence Belle Paris (France)

Eng “The creative idea : there are so many reasons to choose the product that the list doesn't fit in the outdoor dedicated advertising space. Both campaigns were released in France... I have quite a long list of reasons to think it's exactly the same concept. Coincidence? Be the judge!”

Fr « L'idée créative : il y a tellement de raisons de choisir le produit que la liste ne rentre pas dans l'espace publicitaire dédié. Les deux campagnes sont sorties en France... j'ai pas mal de raisons de penser que c'est en tout points le même concept. Coïncidence, manque de culture pub ou recyclage sans scrupules? À vous de juger. »

Be the judge!

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